Guides
Longer write-ups on the tracking and automation work, kept apart from the service pages. Each one is the explanation I would give before starting a piece of work, with nothing left out for brevity.
Tracking
Google Consent Mode
Consent Mode sits between the cookie banner and the Google tags, governing what each tag may do before a visitor has decided anything. The guide covers the four signals, both modes, and the checks that show an implementation is live.
Server-side tracking
Vendor tags move off the browser and onto a container under first-party control. The guide follows a request through that container, sets out which cookie limits it lifts, and gives the point at which the hosting bill stops being justified.
Google Ads enhanced conversions
Hashed customer data travels alongside the conversion so Google can tie it back to an ad click. The guide covers the web and lead variants, what leaves the browser, and where the match rate turns up in the interface.
Google Tag Gateway
A rewrite rule at the CDN is enough to have Google's script answered from the site's own address. The guide weighs the delivery it buys back against the handling it cannot do, and marks the line where a container becomes the honest answer.
Automation
How to automate a business process
Most small businesses are already paying for software that would do the job. The guide works through a single process, judges where a model earns its place over a plain rule, and says what has to change hands at the end.