Guides
Practical references on tracking and automation. Some explain a system; others include a worksheet for the next piece of work.
Tracking
Google Tag Manager audit checklist
A sequence for inspecting the container, following an event and recording what failed. Includes a consent test matrix and a spreadsheet worksheet for findings and retests.
Google Consent Mode
Consent Mode sits between the cookie banner and the Google tags, governing what each tag may do before a visitor has decided anything. The guide covers the four signals, both modes, and the checks that show an implementation is live.
Server-side tracking
Vendor tags move off the browser and onto a container under first-party control. The guide follows a request through that container, sets out which cookie limits it lifts, and gives the point at which the hosting bill stops being justified.
Google Ads enhanced conversions
Hashed customer data travels alongside the conversion so Google can tie it back to an ad click. The guide covers the web and lead variants, what leaves the browser, and where the match rate turns up in the interface.
Google Tag Gateway
A rewrite rule at the CDN is enough to have Google's script answered from the site's own address. The guide weighs the delivery it buys back against the handling it cannot do, and marks the line where a container becomes the honest answer.
AI tooling
Getting cited by AI assistants
Two acronyms for getting cited by AI assistants, and how little of the advice attached to them has been tested. The crawlers that gate citation rather than training, the CDN settings that block them silently, and the step nobody has measured.
The team's shared context folder
A write-up of the system my own team runs on. How a synced folder and two plain-text files per client let a colleague, or an agent, resume an account without a handover conversation, and the four rules that stop a two-way sync destroying it.
Automation
AI readiness assessment for small businesses
Assess a single workflow against its inputs, permissions, owner and review process. The downloadable worksheet makes unanswered questions visible before a pilot starts.
How to automate a business process
Most small businesses are already paying for software that would do the job. The guide works through a single process, judges where a model earns its place over a plain rule, and says what has to change hands at the end.